Vietnam's rise to robusta dominance was driven by the Central Highlands Renovation Program of the 1980s–90s, which converted highland forests to coffee cultivation at scale. The government, VICOFA, and international development partners supported infrastructure, processing technology, and export certification.
Today, Vietnam robusta is traded on the London International Financial Futures Exchange (LIFFE) under the Robusta Coffee futures contract. ICO composite robusta prices and local differential premiums (vs. London) determine FOB pricing at Cat Lai Port, Ho Chi Minh City.
Key importing markets include Germany, Italy, Spain, Japan, South Korea, and the United States — primarily for instant coffee manufacturing and commercial espresso blending. Emerging demand from Middle Eastern and Southeast Asian RTD coffee markets is growing.